![]() ![]() Instead showcase your reviews as stories and then create a highlight on your profile for those review stories. If you’re someone, like a photographer, who should be very focused on how your Insta-grid is curated then you don’t want to go ruining that with text blocks from reviews. Reviews are a great way to use the authenticity of stories and encourage more people to book with your business, but they’re not always aesthetically pleasing. You don’t want your followers to think you’re making something out of nothing or your bigger news pieces won’t have much of an impact. Just make sure that what you are promo-ing is actually interesting and useful content. You can also use this method to promote new blog posts to drive people back to your website. A sneak peak of the post, what it could be about and teaser in your story can work wonders to get more people interested. Using stories to get around this and let everyone know that you’ve uploaded new and exciting content is a great way to encourage driving people back to your feed. If your post isn’t getting a lot of traction within the first 15 minutes Instagram will actually show it to fewer people. Perhaps one of the simplest ways to use your stories and drive people back to your Instagram profile is by promoting your traditional Instagram posts.īecause of the way Instagram works to curate our feeds, not all of your followers are going to see every single post you upload. So without further ado, here are a few ways you can start producing content for Instagram stories today. There are a range of reasons you should be factoring Instagram stories into your social media content and strategy. Creating different folders for your Instagram highlights means that you can highlight the stories that worked the best, while also showing off more of your work and content. ![]() ![]() Highlights have become a great way for you to keep those stories for longer than 24 hours as well, so you no longer need to worry about losing your story content. They also sit on the top of the Instagram feed for anyone who follows your page, so while not everyone will see an organic post, they will see your story up on their feed for 24 hours. They’re a lot less curated than traditional Instagram posts, making them more relatable and authentic which is something you should definitely tap into. Instagram stories can be used for a range of ways to promote your business. Thankfully, the creation of Instagram stories means that there’s now a lot more ways you can target your key audience on Instagram, without messing up the aesthetics of your grid. When it comes to the different between Instagram posts and Instagram stories there are a few, which means that there are different ways to tailor your content to your audience. There are so many different ways to use social media that it can sometimes be a bit hard to know which tools and platforms you should use for what. ![]()
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